I'm a big fan of street situated and public art, especially when it is rooted in a desire to connect and share. JR's work may seem like a gimmick, but exploring it I think he has some good intentions and seeing it makes me wonder and think, which is always a good sign in my book.
For those of you who are looking at the $100 000 JR received - a lot of which will hopefully be used by him in a worthwhile way - and thinking, (like me) "Damn, how can I get my hands on money like that for the things I want to do?" maybe you should stop scanning award submission guidelines and concentrate on producing some innovative and well thought out methods of working instead. As JR states to the NY Times:
“I’m kind of stunned,” he said of the prize. “I’ve never applied for an award in my life and didn’t know that somebody had nominated me for this.”